Gaming Innovation: Blending the Physical and Digital with 3D Anamorphic OOH Campaigns

Gaming has always been at the forefront of innovation when it comes to advertising; and 3D anamorphic Out-of-Home (OOH) campaigns have recently made headlines, blurring the line between physical and digital, and propelling advertising into the realm of fan-forward immersive entertainment.

Experiential Brand Storytelling: Leveraging the 3D Anamorphic Space

The 3D anamorphic space has provided a highly engaging way to tell experiential brand stories, transforming local market activations and stunts into global conversations and cultural moments.

Pushing the Boundaries: Launching "Marvel's Midnight Suns" with 2K and BCN Visuals

The perfect blend of iconic characters, innovative technology, and passionate storytelling led to an exceptional moment when 2K reached out to our team at BCN Visuals. Our mission? To redefine the growing medium of 3D anamorphic advertising and launch one of the most anticipated games of the year: "Marvel's Midnight Suns.”

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Unleashing the Marvel Universe in Times Square: A New York Billboard Spectacle

We celebrated the game's launch by bringing the Marvel Universe to life in an unprecedented way. We unleashed a three-story-high Hulk on Times Square, summoned Blade, and set Ghost Rider loose. This larger-than-life spectacle spanned an entire city block, depicting some of Marvel's most iconic characters as never before seen, bursting through the digital billboard and into the real world.

Behind the Scenes: Crafting the Ultimate Digital Billboard Experience

Our team achieved this captivating display through a meticulous process, involving optimal vantage point studies, glare issues identification, a team of 60+ Hollywood animators and VFX artists, and the use of a virtual reality replica of Times Square. The aim was to tell a compelling story that could grab an audience's attention in one of the busiest places on earth and create an emotional connection.

Breaking the Mold: Praise from the Industry and Fans

"It is always an exciting challenge to break the mold and execute creative marketing campaigns that deliver tech innovation and impact for the gaming community," says Deborah Beckman, 2K director of marketing, Americas. Clear Channel Outdoor SVP of creative Mike McGraw called it, "One of the very best uses of our digital billboard to date."

A Viral Sensation: Fans Flock to the Times Square Digital Billboard

Once live, the buzz about the digital billboard spread rapidly online, drawing fans to Times Square for a live experience. Millions worldwide turned to social media to watch their favorite characters wreak havoc on the streets of New York City. Darkness falls, RISE UP!

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