BCN Visuals has added more firepower to its team by appointing innovation veteran and former UNIT9 Head of Entertainment, Davide Bianca, as Global Executive Creative Director & Partner. Bianca will spearhead the company's expansion and lead US operations.

Driving Creativity and Innovation Across Platforms

In his new role, Bianca will be responsible for the conceptualization and ideation of award-winning creative campaigns across Digital Out Of Home (DOOH), experiential, digital, Extended Reality (XR), and Metaverse activations. He will place particular emphasis on 3D Billboards, immersive anamorphic content, and first-to-market innovation technology, guiding production teams from initial ideation through to development and execution.

Heading Entertainment and Creative Strategy: Cultivating Strategic Alliances

Bianca will also serve as Head of Entertainment & Creative Strategy. His tasks will include new business development and the consolidation of strategic alliances across all entertainment studio/agency partners including Film Studios, TV Networks, Streaming Platforms, and Gaming Studios. In addition, he will be the direct point of contact with major entertainment clients and partners, acting on behalf of the brand.

Davide Bianca: A Veteran in Storytelling and Pop Culture Shaping

For nearly two decades, Davide Bianca has been crafting stories across multiple mediums, assisting Hollywood studios, TV networks, streaming platforms, brands, and gaming companies in bringing their properties and products to international audiences. His work has been instrumental in shaping pop culture.

An Extensive Portfolio: From Screenwriting to Large-Scale Stunts and Experiential Activations

Bianca has directed complex Hollywood theatrical and TV launches, spanning film, experiential, digital, and XR. His extensive body of work includes screenwriting for television, ideating and executing original large-scale stunts, and directing experiential activations for cult TV properties and smash hit franchises. His directed shows, experiences, virtual events, and commercials have garnered online view counts in the hundreds of millions, generating billions of online earned media impressions.

Bianca's Mission: Implementing Innovation Strategies and Exploring Emerging Technologies

Bianca will utilize his expertise and understanding of both the creative and tech pipelines to explore, develop, and implement new innovation strategies at the group level. His focus will be on creating new global offerings and products based on emerging technologies, strengthening BCN Visuals' position in the entertainment and DOOH sectors.

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