BCN Visuals has selected innovation veteran and former UNIT9 Head of Entertainment Davide Bianca as Global Executive Creative Director & Partner to lead the company's expansion and head US operations.
Bianca joins the BCN Visuals executive management team and will be responsible for the conceptualization and ideation of award winning creative campaigns across DOOH, experiential, digital, XR and Metaverse activations, with a particular focus on 3D Billboards, immersive anamorphic content, and first-to-market innovation technology, overseeing and guiding production teams across multiple offices from initial ideation throughout development and execution.
Bianca will also serve as Head of Entertainment & Creative Strategy, and will be responsible for new business development and consolidation of strategic alliances across all entertainment studio/agency partners (Film Studios, TV Networks, Streaming Platforms, and Gaming Studios) as well as direct-to-brand, acting as single direct point of contact with major entertainment clients and partners.
For nearly two decades Davide Bianca has been telling stories across multiple mediums, helping Hollywood studios, tv networks, streaming platforms, brands and gaming companies bring their properties and products to international audiences and shape pop culture.
Responsible for directing complex and extensive Hollywood theatrical and TV launches across film, experiential, digital and XR, Bianca's body of work includes screen writing for television, ideating and executing original and ambitious large scale stunts, as well as directing experiential activations for cult TV properties such as “Stranger Things”, “The Wheel of Time”, “Army of The Dead”, and "American Gods“, and theatrical smash hit franchises such as "Saw", “John Wick”, and "X- Men"; Bianca has directed shows, experiences, virtual events and commercials with online view counts in the hundreds of millions, and generating billions of online earned media impressions.
Bianca will be tasked with utilizing his expertise and know-how of both the creative and tech pipelines to explore, develop and implement new innovation strategies at group level, and focus on the creation of new global offerings and products based on emerging technologies.